Our Grand Marshal for the 2015 National Corvette Homecoming will be none other than Mike Yager, the Chief Cheerleader of Mid America Motorworks.
Mike Yager Bio:
In 1969, a 20-year-old Mike Yager made the leap from dreaming about cars to owning a dream car when he purchased a 1967 Corvette Roadster. Aware of the passion others like himself shared for cars such as the Corvette, at 24 years old, Mike borrowed $500 in 1974 and began selling jackets, embroidered T-shirts, drinking glasses, owner’s manuals, emblems and jewelry to the loyal Corvette constituency out of the trunk of a borrowed car.
Working weekend swap meets, Corvette specialty shows and other automotive functions, this energetic entrepreneur recognized the then unknown potential of selling automotive accessories to people, instead of just parts for cars. After all, it was people who shared Mike’s passion.
Word quickly spread among Corvette enthusiasts that Mike offered quality products and exceptional Customer Care. Not surprisingly his business grew rapidly. Acknowledging that his part-time hobby now required his full attention, Mike created Mid America Enterprises in 1976, producing his first two-page, black-and-white mail order flyer.
Today, Mid America Motorworks’ catalogs serve Corvette enthusiasts around the world, with visitors stopping by the MY Garage Museum from Switzerland, England and China to name a few.
In January 2002, the company began Performance Choice, a venture into interior manufacturing. Performance Choice produces high quality interior products at the most reasonable prices within the industry, filling a void that Mike found when searching for a reliable source for seat covers, carpeting, and other interior components.
Mid America Motorworks once again took the lead in changing the automotive hobby in 2013, by launching a brand new e-commerce website. Visitors to the site will find technical information, Corvette and Volkswagen features, product diagrams, videos, tips and of course, thousands of parts and accessories for Corvettes and Air-Cooled Volkswagens.
Mid America Motorworks now mails millions of Corvette catalogs every year to customers worldwide. Catalogs are sent several times a year as new products are added to the growing list of hard parts, accessories and lifestyle items that allow enthusiasts to “pursue their passion” at Mid America Motorworks.
For more on Mike and his history in the Corvette business, visit his website, www.mamotorworks.com.